My primary focus is on sustainable tourism. In 2013, I founded my company and as a consultant and facilitator, I concentrate on capacity building, organisational change, service diversification for emerging destinations, branding and marketing of new, community-and-nature-based tourism products.
Since the mid 1990’s, I have worked with NGOs, business associations, international development agencies, and local and national governments. Firstly, as a B2B marketer for Latin American destinations and SMEs (1995 – 1998) and then as a regional DMO director in the Black Forest (1998 – 2001).
In my position as a specialist of Travel, Leisure and Tourism at KPMG Consulting (later BearingPoint) I worked with a diverse range of clients, from leading travel technology providers to destinations (2001 – 2008).
In my role as senior advisor to the National Tourism Organisation of Montenegro (2006 – 2013), I worked closely with the government and NTO management, helping to establish funding sources and linking national and international stakeholders and partners.
Completed projects of destination and business development in Albania, Armenia, the Dominican Republic, Croatia, Serbia and the Sichuan Province of China (2011 – 2021).
Today, I am co-founder and leader of the Travel Massive Montenegro chapter and co-founder and partner of the BALKAN GREEN initiative. Since 2018, I have served the Management Board of the Global Ecotourism Network and help develop the European Ecotourism Network. Since 2020 I represent Green Destinations in Montenegro, as coach and auditor in the Balkans.
As a regular guest lecturer at European Universities, I discuss with students contemporary issues, sustainable development, tourism management and marketing. Under my project leadership (2003 – present), the VDR Business Travel Report Germany delivers pioneering research with facts, figures and trends.
Most importantly, I am of Finnish origin and love nature. I hold a degree in Business Administration (Tourism Management and Marketing) from Heilbronn University, Germany.